Just having a presence on the web and social media isn’t sufficient in today’s new era of digital marketing. Agents will learn how to create and deploy social media and content curation strategies and tactics to vastly improve their online visibility and customer engagement opportunities. Specific emphasis is placed on real estate-specific intelligence, use cases and best practices in social/digital media, and the emergence of newer visual channels such as Instagram and Pinterest. The course also provides a brief framework to ensure agents’ online activities remain compliant with TREC rules, the REALTORS® Code of Ethics, and federal regulations regarding influencers, reviews and endorsements.