When is a Real Estate Agent a REALTOR®?
Not every real estate agent or broker is a REALTOR®. The term with the familiar block “R” logo are trademarked by the National Association of REALTORS® and can only be used by those who are realtor members through their local association of realtors.
While all realtors are state-licensees as agents or brokers, the major difference between a “real estate licensee” and a REALTOR® is that realtors have taken an oath to subscribe to a stringent, enforceable code of ethics with standards of practice that promote the fair, ethical and honest treatment of all parties in a transaction. Non-member licensees have taken no such oath and are not morally bound to the ethical practices and principles set for in the realtor code.
A REALTOR® is more than just a licensee. A real estate professional chooses to differentiate him or herself by setting higher expectations and providing their clientele with the best experience possible in a real estate transaction. A real estate agent is a REALTOR® when he or she becomes a member of the National Association of REALTORS®, The Voice for Real Estate®, the world's largest professional association and abides by its strict Code of Ethics and Standards of Practice.
A REALTOR® pursues professionalism by being an industry leader and striving to continually outperform others with better tools, professional designations, a broader knowledge base and deeper pool of experiences to draw upon. They are a voice in Washington, D.C. on behalf of all home owners; have access to market specific forms and a national resource center to draw upon in the sale or search of your home; have access to advanced education on current tools, industry certifications and the latest trends; and use Association approved, North Carolina specific legal contracts that let you rest easy at night, knowing your transaction is in complete compliance.
The term "REALTOR®" is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS®. Founded in 1908, NAR is composed of REALTORS® who are involved in residential and commercial real estate as brokers, salespeople, property managers, appraisers, counsellors, and others who are engaged in all aspects of the real estate industry.
Working for America's property owners, a REALTOR® has made the choice to help lead the fight to protect your investment, preserve private property rights, and defend the American dream of homeownership. The political activity of REALTORS® at all levels of government is saving homeowners thousands of dollars over their lifetime. Consumers can rely on the expertise and integrity of REALTORS®.