Lake Greenwood, SC and Greenwood Area Homes & Land

Introducing Lake Greenwood
Lake Greenwood for Sale
Lake Greenwood SC Real Estate

 Seller Intro 

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Kristen Andersen,
Broker In Charge, ABR, E-Pro

TLC Real Estate
310-I Calhoun Ave., SC 29649
Office: 864-330-5626
(M): 864-494-8815

THINKING ABOUT SELLING?
Step 1. Lose the Fear
Step 2. Take Action Steps
Step 3. Pick the right REALTOR®
Step 4. MARKETING IS KING

 


Step 1. Lose the Fear

Are you unsure about the market? Don't feel alone, we all are - even us savvy, busy real estate agents. However, residential property IS selling in our locale. If you are realistic and in a good position to sell, you have a good fighting chance with the right marketing, the right agent and the right attitude. If you need to sell and you still owe more than your home is worth- a short sale scenario is a tedious process but substantially better for you than a foreclosure, and, if foreclosure is imminent, don't give up the ship until you've made every effort to sell. As there's always a lot of 'inventory' for sale in our area, your initial market position (your asking price) must be competitive. Land sales are tough, but there have been a few sporadic buyers taking the plunge. Just be sure to consider the facts when make the decision to sell or not to sell—not the hype.  Stay up to date- visit www.Realtor.org regularly.

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Step 2.  Take Action Steps

a) Prepare it carefully. Inside and out. Does the lot need clearing or improving? Does your exterior need painting/pressure washing? Deck need sealing? Can you improve landscaping? Is all litter kept clear on your road and access road? Curb appeal can make the difference between someone pulling in or pulling away. How about inside? Declutter. Put boxes and furniture in storage- CREATE SPACE. Buyers don't need to admire your style and decor – they want to envision themselves in there. On the other hand- a vacant home may sell quicker with a few representative pieces of furniture to give dimension to a room. I can help you pin down what needs to be done.

b) Price it right, for right now. Your strongest window of market excitement for residential is the first 30 days on the market. If you are overpriced- you will lose that edge. Period.  Price it too high to "test the market" or "wait until the market improves" and expect low-ball offers--if any.

c) Market it aggressively. You need to turn up the volume in as many ways as creatively (and financially) possible. The goal is to have as many people as possible exposed to your property.

Click here to see the five factors that make your property SELLABLE.

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Step 3. Pick the right REALTOR®. (Me for example.)

Probably the 3 best tips I can give you at this stage, while you're considering ANY agent: 1) DO NOT pick an agent based solely on whoever suggests the highest price for your property. No agent can manipulate the market and all agent suggestions are negotiable provided they are reasonably based on market facts;  2) DO NOT pick an agent based on the lowest commission fee- at least not until you know exactly what value you're getting in return;  3) DO pick an agent that has an aggressive marketing plan that matches your property.

Selling your home is a large undertaking. Making the smart move of choosing a REALTOR® is your first best step to ensuring that your investment in your home pays off. My services and experience allow you to focus on your move while I manage your home sale from our initial consultation to the closing deal, and beyond. I'll always do my best because I want your repeat & referral business. 
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Step 4. MARKETING IS KING
See my Strategic Marketing plan

Every agent should be able to offer you the basic "Ps"- put in the sign, put on the lockbox, put it on MLS. Any agent worth their salt should also be able and willing to offer you additional "Ps" – put it into advertising, put it on the internet. HOW they do these steps and to what extent, plus what are they willing to do to "go the extra mile," can make all the difference between a well-marketed property that has a chance of selling, and one that SITS. Some agents like to brag about the 100s of websites you'll be on. Fact is, thru' Internet Data Exchange (IDX), most agents can do that for you- you're simply plugged into the MLS and 100s of websites have access to the info. That's a HUGE advantage over being a For-Sale-By Owner right there. However, that is NOT the same as proactively managing website accounts & online commitments to ensure PREMIUM EXPOSURE. Ask your REALTOR about their "IDX Solution" and what they do beyond the "3 Ps." 
 
Over the past several years, I have worked hard to create creative and dynamic systems that I've incorporate into my Extreme Marketing strategy to hit local, national & international audiences. My marketing plans incorporate broadbased & targeted online marketing that is matched by few, plus powerful local networking, print advertising, and unique promotions--essentially, dedication to the task- Online, In print, & In person. I believe it helps me stand out among the masses.

If you are ready to "Change Your View," call me and say hi: 864-494-8815

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Slideshow/Photography/Content: Kristen Andersen/© 2011
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